Gun Violence causes devastating effects that resonate well beyond the physical trauma to the immediate victim. In an effort to shed light on the often unspoken effects of gun violence and promote possible solutions, we created a campaign for the City of Chicago Community Safety Coordination Center (CSCC) that ran the entirety of Gun Violence Awareness Month, June 2022. The Ripple Effect; a campaign that included an immersive audio experience across three 1.5 mile-long trail installations (the path a fired bullet can travel unobstructed), a 30 minute podcast, a microsite, social content, OOH, the hope for a better Chicago, and much more. With Michelle Underwood, Bryan Miguel, Jackson Ozark, Monica Thomas, Veronica Padilla, and the whole city of Chicago.