We created an Adidas Adilicious campaign celebrating Randy Mclaren; a restaurateur, sneaker-fiend, and hip-hop head whose NYC pizzerias, Cuts & Slices, fuse Caribbean and Southern flavors into cultural hubs. To honor his impact, Adidas let him design a shoe; we launched the drop with a Brooklyn block party, and invited the whole city to pull up. With Bryan Miguel, Juels Pierrot, Mason Galecki, and Demir Mujagic.