Somewhere between luxury and access, you’ll find the Globe card, Citibank and American Airlines newest edition to it’s card portfolio. To launch it, we created a campaign designed to highlight the swag and energy of the Globe experience, and define it’s “voice” amongst it’s portfolio siblings while still fitting into the “Travel On” brand platform. Shot in and around Lisbon, Portugal, we grabbed assets for TV, social, digital, and OOH; we even created an original score.
With Michelle Underwood, Dave Busch, Miles Mark, and Haydyn Goring.